ProVisualPrice of 3D architectural visualization in USA
How much does 3D rendering cost in the USA?
A 3D architectural visualization studio in the USA charges between $700 USD and $1,500 USD for a high-quality 3D still image (also known as architectural rendering or architectural visualization). This is the average price you should expect to pay for small to medium projects.
Also, the price of large projects ranges from 1,500 to 10,000 US dollars depending on the size of the project, the number of renderings, and the complexity.
Price of 3D architectural visualization in USA
| $ | Delivery Time | Description | Example Project Types | ||
| Building Modeling | |||||
| Low Complexity | 330 | *2-4 | Basic massing, minimal fasade detail, simple roof geometry | • Single-family house (standard layout) • Cottage or vacation home | |
| Medium Complexity | 440 | *4-5 | Moderate fasade articulation, simplified interiors, basic structural logic | • Townhouse block with varied elevations • Small retail store or cafe • Low-rise office building | |
| High Complexity | 715 | *7-9 | Full architectural detailing, complex geometry | • Multi-story residential building • Mixed-use development (retail + residential) • Hotel or resort • Commercial tower with curtain wall system | |
| Exterior Render | |||||
| Low Complexity | 550 | *4-8 | Simple geometry, minimal landscaping, basic lighting, no surrounding context | • Single-family starter home • Small suburban house • Basic residential concept for zoning approval | |
| Medium Complexity | 770 | *5-9 | Moderate detailing, realistic materials, landscaping, partial context | • Townhouse development • Duplex with driveway and garden • Mid-size commercial building (e.g. dental clinic, cafe) • School or daycare center • Community center or church | |
| High Complexity | 990 | *7-11 | Complex architecture, full environment, advanced lighting, photorealism | Luxury villa with pool and landscape • Mixed-use urban building • Resort or boutique hotel • Shopping mall or retail complex • High-rise residential tower • Stadium or arena • Corporate headquarters | |
| Aerial Renders | 3D Aerial Render (photomontage) | 990 | *7-12 | Integration of a multi-story building into a real drone or satellite photo. Includes accurate perspective matching, realistic lighting, shadows, and blending with surrounding urban context. | • Residential high-rise tower • Mixed-use development • Hotel or office building in city center • Transit-oriented development • Large-scale masterplan |
| Interior Renders | Residential Interior | 600 | *5-9 | Visualization of private living spaces with realistic materials, lighting, and furniture layout. Focus on atmosphere, lifestyle, and design intent. | • Living room in a single-family home • Kitchen and dining area in a townhouse • Bedroom suite in a luxury apartment • Bathroom or walk-in closet in a condo |
| Public Interior | 850 | *7-11 | Visualization of shared or commercial spaces with functional layout, branding elements, and user flow. Often includes signage, lighting design, and accessibility features. | • Lobby of a hotel or office building • Cafe or restaurant interior • Retail store or showroom • School classroom or university lounge • Medical clinic or wellness center | |
| 3D Plans | 590 | *5-9 | Axonometric or top-down visualization of a building’s layout, showing walls, furniture, materials, and spatial flow. Designed for clarity and visual appeal, often used in brochures, websites, or client presentations. | • Apartment unit layout • Single-family house floor plan • Townhouse level plan • Hotel room or suite layout • Office space or co-working zone • Retail store interior plan | |
| 3D Animation | Standard 3D Animation | 110$/sec | *15-30 | Manually crafted camera paths, lighting, transitions, and full 3D rendering. Includes modeling, texturing, and post-production. CPU Based 3ds Max + Corona | • Walkthrough of a residential high-rise • Fly-around of a mixed-use development • Interior tour of a hotel or office space |
| AI-Assisted Animation | 700$/1 min | *7-11 | Generated or enhanced using AI tools for faster production. May use neural rendering, interpolation, or image-based animation. | • Conceptual animation from still renders • Quick visualizations for early-stage design • Marketing clips for social media | |
What is 3D architectural visualization?
3D architectural visualization is the process of creating digital 3D models and renderings of buildings, interiors, or urban spaces before they are constructed. It helps architects, designers, and developers present their ideas realistically and make informed decisions.
Key Aspects of 3D Architectural Visualization:
3D Modeling
Creating a digital 3D structure using software like 3ds Max.
Includes walls, floors, furniture, lighting, and landscape elements.
Texturing & Materials
Applying realistic textures (wood, concrete, glass) to surfaces.
Tools like Substance Painter or Quixel Mixer enhance material details.
Lighting & Rendering
Simulating natural and artificial light for realism.
Rendering engines like Corona Rendere produce high-quality images.
Animation & Walkthroughs
Creating fly-through videos or interactive VR tours for immersive presentations.
Used in marketing and client approvals.
Post-Processing
Enhancing renders in Photoshop or After Effects (color correction, adding people, vegetation).
What is the cost of 3D architectural visualization in the USA?
The cost of 3D architectural renderings in the US can vary significantly, but for excellent quality, a good starting point would be around $700 per image for exteriors and $20 per square meter for interiors.
For a more detailed breakdown, you can expect to pay anywhere from $500 to $1,000+ per image, with animations costing between $6,000 to $12,000 per minute. Factors like complexity, quality expectations, and the specific studio or freelancer chosen will influence the final cost.
What Is 3D Product Visualization (Product Rendering), and How Much Does It Cost?
Product rendering or “Product visualization” is the best alternative to traditional photography. To put it
another way refers to the use of 3d software to create photorealistic images
(that would be used in marketing and advertising. Bad 3D rendering is bad, just as bad as photography is bad. Anyone who is
still under the impression that 3D product rendering doesn’t look real has been looking in the wrong
place or they have had a past bad experience with cheap 3D rendering services.
The best advantage of 3D Product Rendering is Cost, Cost, and Cost! Producing a 3D product
rendering is so much more cost-effective than traditional photography. As a general guideline, the